Of those two, i think consumers earn the greater reward from the wealth hidden in infinite niches. A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author in other words, anyone producing works of art needs to acquire only 1,000 true fans. Show you specific, actionable ways you can use the idea of true fans to grow your businesseven if you dont literally reach people. How true fans can help creators make a sustainable. Kevin kelly might be the reallife most interesting man in the world. My recurring crowdfunding site recurrency is built on the 1,000 true fans model a model that might be broken. If you want to make a living doing what you love playing guitar, writing. To raise your sales out of the flatline of the long tail you need to connect with your true fans directly. As the music industry landscape shifts, the ability to make a living has become the new benchmark for success in the music business. Pleasing a true fan is pleasurable, and invigorating.
This episode is all about getting your business read more. The concept of 1,000 true fans was coined in 2008 by kevin kelly, author, editor, and one of the foremost thinkers in the modern media and technology landscape. You just need 1,000 true fans who are willing to pay you. The basic idea is that depending on your goals anywhere from a couple hundred to a few thousand true fans that buy and support your work should be enough for making a living.
Some people will read this and immediately understand. It feels like i have waited a very long time for this book to come out on audio. Ever since i saw the cover of the snowman book 7 of this series when it came out in 2011 i was ready to get to know detective. Tmba 190 lbp158 1,000 true fans, 100 true customers. Instead, this thinking provides a framework for the future of the passion economy. Imagine having 1,000 fans who consume everything you produce and purchase everything you put up for offer. If you want stardom and aim to make a fortune, then 1,000 true fans might not be the ideal way. He is senior maverick at wired magazine, which he cofounded in 1993. A short history of everybody for the last,000 years for technology. They discuss the strengths and weaknesses of each but it also comes with a healthy dose of why you might not want to use particular business models.
This short, clear book introduces you to the true fan income model. One true fan is worth more than a million people that find you because something you did went viral and then never come back. My title is senior maverick for wired, a magazine i helped cofound 25 years ago. Lets thank kevin kelly for coining true fans by showing him another example. If you added one fan a day, it would take only three years. Use kevin kellys simple idea to earn a living doing what you love kindle edition by longhurst, jongo. This is kevin kellys best riff of the year, and thats saying an enormous amount. Your true fans will buy most if not all of what you offer and, in conjunction with lesser fans.
I remember back in 2009, when i was starting my business, i came across an essay called 1,000 true fans written by kevin kelly, senior editor at wired. This video summarizes an article by kevin kelly titled true fans. How to get your first 1,000 true fans kevin kelly style. It requires hard work, but once youve built up true fans, you are free forever to. The major takeaway for small business owners, marketers. With an army of true fans, advertising costs decrease. My most recent article is a cover story about augmented reality called mirrorworld. Just like everyone on medium will probably never become my true fan.
However, with the rise of hundreds of digital tools, you can build a thriving business merely by catering to your true fans. These are the people that not only buy your book, but also buy the updated version, the audiobook, maybe even the kindle edition so they can. Finding 1,000 true fans is actually very achievable, as long as you take the right steps. Contrary to popular belief, you dont need to quit your day job to start your own business in fact, its possible to create another source of income for yourself by monetizing an existing hobby. What a breathe of fresh air it is to read a book without call of the fluff to make it longer. I believe the 1,000 true fans concept will be useful to anyone making things, or making things. In 2008, kevin kelly wrote a masterpiece article called 1,000 true fans. But how many creative can argue they have managed to build a life and a career based on their true fans. Thinking about the possibilities of the 1,000 true fans theory was incredibly inspiring at the time. Thousands of people are already using this income model that is recommended by kevin kelly, tim ferriss, seth godin and ramit sethi. The long tail is famously good news for two classes of people. At the most basic level, how much money does each person involved in a businessprogram need to sustain their work and life.
Others will read it and start waffling over the meaning of true. I made this video for my intro to informatics class at the university of michigan to explain kevin kellys true fans theory as well as chris true fans on vimeo join. It requires hard work, but once youve built up true fans, you are free forever to live as an independent creator earning good money making what you love. The idea of true fans first proposed by kevin kelly in 2008 and later updated for tools of titans argued that to be a successful creator, you dont need millions of customers or clients, but need only thousands of true fans. It describes what i believe will be what happens after the web and smart phones. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that true fans appreciate. To find 1,000 true fans, im searching for features from organizations with more than one million fans. Packed full of amazing facts and theories in a very readable format, if youre.
If you are looking for a roadmap to build your business idea to true fans. The key challenge is that you have to maintain direct contact with your 1,000 true. How to get 1,000 true fans with facebook video retargeting. As you recall, the concept is simply that if you can gather 1,000 true fans. Get any free audiobook of your choice by clicking here. A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author in other words, anyone producing works of art needs to acquire only 1,000 true fans to make a living. My most recent article is a cover story about augmented reality. He goes on to demonstrate that these 1,000 true fans are not at the end of the long tail, but rather closer to the curve that separates the long tail from the head of the tail. How to make the theory work for you and your music the true fans theory is an idea from kevin kelly that a lot of producers and musicians really need to start thinking about when. Tmba 190 lbp158 1,000 true fans, 100 true customers, or 10 true.
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